Hello! I’m Yamuna, creative designer and the maker behind Snug Theory. Our brand was first launched in 2010 in our then home NYC, after the birth of our first born Issy. Nearly 10 years on, a move to the U.K. and 3 more babies, we have decided to relaunch the brand, but this time with an emphasis on sustainability. Over the years, the brand has evolved to incorporate sustainable design by using eco friendly materials, local sourcing and production, multifunctional design for longer use of the product and high quality finish for durability.
Every product is unique and something that I am sure your baby will love in their first few years of life.
Thanks for stopping by!
Yamuna xx
